WHO THIS IS FOR
YOU HAVE SALES. YOU NEED A MARKETING INFRASTRUCTURE.
STRATEGY + EXECUTION:
You have a sales team that can close. What you don't have is the marketing infrastructure to back them.
Your sales decks are outdated. Your positioning is confused. You don't have case studies, one-pagers, or email sequences ready to deploy. When a prospect asks "why you?", your sales team has to wing it. When a deal stalls, you have no way to nurture them systematically.
You know you need assets. You don't want to hire a full-time marketer. You could hire an agency, but you don't want to deal with account managers and quarterly retainers on work you're not sure will land.
You want to outsource the entire asset creation and marketing operations function, but keep your sales process in‒house. This is for you.
THE COMPLETE ASSET VAULT
EVERYTHING YOUR SALES TEAM NEEDS
strategic foundation (all tier 1 deliverables)
Initial Strategy Sessions
- Direct access to Stephanie Chavez.
- ICP and competitive positioning.
- Monthly board-ready reporting.
- Messaging governance.
- Budget oversight.
- Direct Slack/Teams access.
SALES DECKS (3 VERSIONS READY TO DEPLOY)
Executive Deck (up to 15 slides)
- Your story in investor/decision-maker language.
- Problem setup, solution positioning, proof, investment ask, timeline and next steps.
- Designed for presentation and email sharing.
- Technical version available for deeper technical stakeholders.
Technical Deck (up to 20 slides)
- Expanded feature/benefit section.
- How-it-works technical deep-dive.
- Integration and implementation details.
- Case studies with technical depth.
- ROI calculator walkthrough.
- Support and service details.
- Designed for technical stakeholders and procurement teams.
Mobile Electronic Version
- Mobile-friendly (works on phone for quick reference on the fly).
- Visual-heavy (shows more than it tells).
- Conversation starter (designed to prompt questions).
- Vertical-specific variations (automation version, O&G version, etc. - up to 3).
TECHNICAL ONE-PAGERS (8-12 TOTAL)
By Product Line: What it does, what pain it solves, proof, why us vs. alternatives, next step. Formatted for email or field hand-out.
By Key Use Case: How companies like yours are using this. Specific result (time saved, cost reduction, efficiency gain). Implementation timeline. Why this solution vs. alternatives.
By Target Vertical: Industry-specific positioning. Vertical-specific case study. Vertical-specific pain points addressed. Vertical-specific ROI. Vertical-specific proof.
PROOF STACK (3-5 CASE STUDIES + ROI TOOLS)
Anonymize Case Studies: Company overview (anonymized), the problem, what they tried before, your solution, the result (specific metrics), the learning. Formatted for email, website, sales deck, and rep talking points.
ROI Calculator: Interactive tool. Shows financial impact. Customizable by company size, industry, use case. Generates qualified lead. Downloadable report version for email attachment.
Competitive Comparison Sheets: Why us vs. each competitor. Objective positioning. Proof-based. Designed for sales rep one-on-ones with prospects.
WEBSITE MESSAGING OVERHAUL
- Home page rewrite (headline, subhead, visual hierarchy, conversion focus).
- Services/products page clarity (what you do, for whom, what happens next, proof).
- Proof/credibility page (how to position track record, metrics, logos, testimonials, awards).
- Messaging governance document (words that work, tone guidelines, core positioning, taglines).
EMAIL SEQUENCES
Quote Follow-Up (5 Emails): Confirm receipt, value reminder, proof point, urgency, final ask. One every 6-7 days. Move from "we got your quote" to "let's move forward."
Cold Reactivation (3 Emails): We've been thinking about you, here's what's changed, let's reconnect. One every 10 days. Re-engage past prospects with new positioning.
Nurture Series (8 Emails): Intro, customer story, educational content, case study, competitive context, investment overview, urgency, final ask. One every 7-10 days. Move cold prospects through the funnel systematically.
LINKEDIN EXECUTIVE CONTENT + SALES ENABLEMENT
4 Posts per Month: For your CEO, founder, or sales leader. Industry insight, customer learning, contrarian takes, thought leadership. Pre-written, pre-approved, pre-scheduled. Engagement coaching included.
Lead Magnet: Assessment tool, industry report, or interactive calculator. Designed to qualify and segment. Sets up nurture flow automatically.
Monthly Content Calendar + Sales Enablement Kit: 2 substantive pillar pieces per month. Battlecards. Discovery call framework. Objection handling scripts. Call recording QA framework.
WHY ASSETS MATTER
WHY ASSETS MATTER IN INDUSTRIAL
Industrial buyers make decisions differently than SaaS buyers. They want proof. They need reference calls. They want to see what similar companies are doing. They need technical depth, ROI documentation, and evidence that you understand their specific pain.
Generic marketing doesn't work. Your sales team needs vertical-specific case studies, industry-relevant one-pagers, and positioning that speaks to their actual buying triggers.
That's what the Asset Vault delivers. Everything your sales team needs to move deals forward.
TERMS
WHAT'S INCLUDED, AND WHAT'S NOT
WHAT'S INCLUDED
- Everything in Fractional CMO (strategy, governance, oversight, access)
- Full asset vault creation (decks, one-pagers, case studies, proof stack)
- Website messaging overhaul
- Email sequences (16 emails, 5 sequences, fully deployed)
- LinkedIn executive content (4 posts/month, pre-scheduled)
- Lead magnet creation and deployment
- Monthly content calendar + 2 pillar pieces per month
- Sales enablement kit (battlecards, frameworks, scripts)
WHAT'S NOT INCLUDED
- Your sales team's execution (you own the close)
- Outbound lead generation (we're not running cold calls or email)
- Custom content beyond the monthly calendar (additional pieces are à la carte)
- Custom integrations or software development
Outbound execcution is available through our Unified Growth Engine offering.
© 2026 All rights reserved. | Verity Media Partners, Inc.