WHO THIS IS FOR
YOU HAVE A TEAM. YOU NEED STRATEGIC DIRECTION.
LEADERSHIP STRATEGY:
You have a team. You have a process. What you don't have is someone at the 30,000-foot level who understands your market, your competitive position, and your sales process.
Your internal marketer is doing good work, but they need strategic direction. Your sales leader is closing deals, but they're asking for messaging guidance you don't have. Your board wants to know if your marketing spend is working, and you have a number but not a real answer.
You know you need a CMO perspective. You can't afford a full-time hire. You're not going to outsource your entire marketing operation. You need an advisor who understands industrial markets, who touches your business weekly, and who can guide your team toward compounding revenue growth.
This is for you.
WHAT YOU GET
STRATEGIC DIRECTION THAT MOVES REVENUE
strategic DIRECTION
Weekly Strategy Sessions (60 minutes)
CEO, founder, or marketing leader - your choice. Standing meeting every week. We talk about current deals and where they're stuck, marketing spend and ROI per channel, competitive threats and positioning, hiring and team structure, and anything that affects revenue velocity. Direct conversation. No reports, no corporate theater.
Quarterly GTM Roadmap
Every quarter, we lock in:
- Revenue target for the next 90 days
- Marketing priorities ranked by impact
- Sales initiatives and what marketing needs to support them
- Hiring, outsourcing, or vendor decisions
- Budget allocation and reallocation recommendations
- Success metrics and what we're tracking
Specific. Owned. Timestamped.
ICP Definition
Who are you building for? Not the generic "SMB with 100-500 employees". Specific:
- Industry (manufacturing, energy, automation, specialty equipment)
- Company size (revenue range, headcount range)
- Job titles (who we're selling to)
- Pain points (what problem we solve, not what we do)
- Buying triggers (what makes them start looking)
- Who to avoid (companies that will never be good customers)
This is the foundation of all decisions that follow.
Competitive Positioning
Who else are they looking at? How do you win?
- Competitive brief (3-5 main competitors, their strengths and weaknesses)
- Differentiation (why you, not them)
- Messaging strategy (what words resonate, what words fall flat)
- Proof strategy (what evidence closes deals in your vertical)
Not generic competitor research. Focused on how you win.
Monthly Board-Ready Marketing Report
Every month, a single-page report showing:
- Pipeline created by marketing (dollar amount, not impressions)
- CAC (cost per qualified opportunity)
- Velocity (how fast deals are moving)
- Spend efficiency (what's working, what's bleeding money)
- Recommendation (what to double down on, what to cut)
Dashboard-ready. Board-presentable. No fluff.
GOVERNANCE & OPERATIONS
Messaging Governance
You own all customer-facing messaging. We advise. Every email your company sends, every website page, every sales deck - we review and approve. We make sure your positioning is consistent and focused on what actually closes deals, not what sounds good.
Budget Oversight
- Audit of current marketing spend (what's actually working?)
- Reallocation recommendations (where should this money go instead?)
- New vendor evaluation (if you're considering an agency or tool, we help you decide)
- ROI tracking (is this actually moving the needle?)
Vendor and Team Management
- Is your agency the right fit? We'll tell you.
- Do you need to hire internally, outsource, or bring in a fractional person? We'll advise.
- Contract review and negotiation (we've done this 100 times, you haven't)
- Performance management (your team, your vendors—we help you manage)
ACCESS & RESPONSIVENESS
Direct Slack/Teams Integration
You're not submitting tickets. You're not waiting for an email response in 48 hours. You have direct access. For urgent issues, 24-hour response time.
WHAT'S NOT INCLUDED
LET'S BE CLEAR ABOUT SCOPE
asset creation
- We guide, you execute (or you hire a freelancer, agency, or fractional person)
- We don't write your sales deck, one-pagers, or email sequences
- We don't build your website or handle design
If you need a custom asset, we can do à la carte work (website copy, pitch deck, deep audit) in parallel with your retainer.
DAY-TO-DAY EXECUTION
- You run the email sends, content calendar, social media
- We advise on strategy, not tactics
- We're not your marketing manager
If you need asset creation, upgrade to CMO + Execution. We'll credit the overlap, and you'll start getting the full Asset Vault built.
SALES EXECUTION
- You own the close, we advise on positioning
- We don't run outbound
- We don't manage your CRM or pipeline
If you want end-to-end execution, upgrade to Unified Growth Engine. Same credit logic. We add outbound execution and meeting generation.
© 2026 All rights reserved. | Verity Media Partners, Inc.